Bachelor of Science Degree, Business Major

See also Graphic Design and Marketing

Promote products using professional methods

The purpose of the advertising/public relations concentration is to provide the visual, written, and oral skill necessary for students to address companies’ advertising and public relations needs using various media. Practical application and a broad base of business knowledge provide skills necessary to be effective.

Additional Learning Outcomes: Graduates of the advertising/public relations concentration will also be able to

• address public relations crises using various media channels and
• develop an effective advertising campaign.

Visual presentation, the written word, and oral communication are all vital to public relations. A student majoring in advertising/public relations is thoroughly prepared in each of these channels. Students receive a broad base of business knowledge to provide skills necessary to be effective.

Academic Requirements
Students must have at least a “C” in all art, business administration, and marketing courses. Students complete a minor in graphic design through their required advertising/public relations support courses. Students who choose an additional minor in accounting or management must replace AC 111 with AC 231 as shown in chosen minor.

Academic Program Fee
$100 per semester or $25 per payment