Communications
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CO 303 Public Relations (3) This course includes a historical overview of public relations, plus an analysis of various PR principles and applications. These include public relations as a management function, the distinction between PR and advertising, and PR as a form of advocacy, motivation, and persuasion. Students plan and stage a major on-campus PR event. Fall sem.

CO 401 Advertising Project (3) Prereq.: AR 218, 420, CW 301, and senior advertising/public relations concentration. In this course students prepare a visual advertising campaign, packaging, and point-of-purchase for a new product. Fall sem.

CO 402 Advertising Practicum (3) Prereq.: AR 218, 420, CW 301, MK 202, and senior advertising/public relations concentration. Students obtain actual field experience in the sales, design, and layout areas of advertising. Spring sem.

CO 403 Public Relations Management (3) Prereq.: CO 303. This advanced public relations course analyzes crisis management from a management-stakeholder relationship. Students utilize case study methodology to assess crises and issues while demonstrating confidence in formulating a proper ethical response using various media channels. Spring sem.