Communications

CO 121 Introduction to Communications (3) This course introduces Mass Communications in the digital age with a survey of traditional and electronic media. An examination of the ethical, cultural, and social implications of media provides an understanding of their influence on the audience of the Christian communicator. Students experience various media first hand through media encounters, write periodical reviews relating to current trends in communications, and create a communications journal. Fall sem.

CO 122 Introduction to Communications (3) Students further investigate the many facets of the various electronic media and their influences in the United States and internationally. Special attention is given to radio, television and Internet technology, regulations, and industry terminology. Students assimilate the basic communication disciplines through practicing techniques in the studio. Spring sem.

CO 201 Broadcast Writing (3) Prereq.: EN 102. This course provides an overview of formats, styles, and writing techniques used in broadcast and non-broadcast audio and video productions. Students apply what they have learned by writing commercials, news and sports copy, features and documentaries, interviews, corporate programs, and dramas. Fall sem.

CO 211 Introduction to Broadcasting (3) Prereq.: CO 121. This course introduces students to the theoretical, procedural, and technical principles involved in producing radio programs. Labs and projects give students practical experience with technologies used in the broadcasting industry for programming origination. Students then use these technologies to produce several radio announcements and programs. 2 hours lecture, plus lab. Fall sem.

CO 223 Fundamentals of Video (3) Prereq.: CO 122. This course teaches the foundations of studio and field productions. Students learn the fundamentals of visual, sound, lighting, and editing aesthetics through lectures, labs, projects, and interactive multimedia. Students complete several assignments including camera operation responsibilities using various professional cameras, a video sequence project and several video editing tutorials. Fall sem.

CO 224 Fundamentals of Video (3) Prereq.: CO 223. Building upon the foundations of previous coursework, study progresses to video and set design elements, graphics and titling, directing and producing, and editing styles and techniques. Students gain practical experience by completing camera operation responsibilities using various professional cameras and TV technicals for the nationally televised Rejoice in the Lord program. Students apply fundamental video production principles by writing, directing and producing single and multi-camera video projects. Spring sem.

CO 303 Public Relations (3) This course includes a historical overview of public relations, plus an analysis of various PR principles and applications. These include public relations as a management function, the distinction between PR and advertising, and PR as a form of advocacy, motivation, and persuasion. Students plan and stage a major on-campus PR event. Fall sem.

CO 311 Broadcast Programming (3) Prereq.: CO 211, and junior or senior broadcasting concentration or minor or junior or senior media production major. This course examines the theory and techniques for radio, television, and cable programming. Special emphasis is given to formatics, program creation, development, scheduling, and evaluation. Students use various programming tools such as hot clocks, programming clocks, block programming, music libraries, databases, and automation systems to complete various programming projects. Spring sem.

CO 312 Broadcast Announcing (3) Prereq.: CO 201 and 298. Various announcing styles, techniques, and applications are explored and practiced. Working with the natural abilities of each student, further refinement of vocal skills, deportment and poise continue. Students complete several practical projects that result in either a voice demo or video performance demo. 2 hours lecture, plus lab. Spring sem.

CO 321 Audio Production (3) Prereq.: At least “C” in CO 211. Building upon the fundamentals, students progress to more advanced audio productions. A study of sound aesthetics provides a theoretical framework for professional audio design. Students apply audio principles in a variety of environments and applications while using digital media production tools, including digital audio workstations and automation systems, to produce a variety of practical projects. Spring sem.

CO 322 Video Production (3) Prereq.: At least “C” in CO 224. In this intermediate course, students study and practice the development of the video production process for use with various delivery mediums. Several uses of video communication are studied, including news, Internet and multimedia, narratives, and the documentary. Students integrate written work, talent performances, and visual technologies to produce digital video productions. Fall sem.

CO 399 Broadcast Project Workshop (1) Prereq.: CO 322 and credit for or concurrent enrollment in CO 321. In preparation for production of the senior project, students complete the preproduction phase for audio and video projects and develop their ideas from thorough subject research and planning, generate professional quality proposals and/or treatments, and write final scripts and/or storyboards.

CO 401 Advertising Project (3) Prereq.: AR 218, 421, CW 301, and senior advertising/public relations concentration. In this course students prepare a visual advertising campaign, packaging, and point-of-purchase for a new product. Fall sem.

CO 402 Advertising Practicum (3) Prereq.: AR 218, 421, CW 301, MK 202, and senior advertising/public relations concentration. Students obtain actual field experience in the selling, design, and layout areas of advertising. Spring sem.

CO 403 Public Relations Management (3) Prereq.: CO 303. This advanced public relations course analyzes crisis management from a management-stakeholder relationship. Students utilize case study methodology to assess crises and issues while demonstrating confidence in formulating a proper ethical response using various media channels. Spring sem.

CO 410 Broadcast Project (2) Prereq.: CO 399 and senior broadcasting concentration. This capstone course utilizes written work completed in the pre-production phase for the production and post-production phase for audio and video projects. Students use professional video systems and tools to create their work and master DVDs. Students collect their work into a media portfolio suitable for review by prospective employers and ministry leaders.

CO 411 Media Production Project (3) Prereq.: CO 399 and senior media production concentration. This capstone course utilizes written work completed in the pre-production phase and requires media production majors to demonstrate a high-level of understanding of discipline and application of techniques for the production and post-production phase for quality media projects. Students use professional video systems and tools to create their work, master DVDs, and collect their work into a media portfolio suitable for review by prospective employers and ministry leaders.

CO 413 Broadcast Management (3) Prereq.: Senior broadcasting or media production concentration. This course includes analysis of station operation, organizational structure, finances, personnel, sales and marketing, programming, ratings, and regulations. Students prepare a policy and procedures manual for a Christian media company and write an ethics position paper for the Christian communicator. Fall sem.

CO 433–434 Media Production Internship (3) Prereq. for CO 433: CO 211 and 224 and media production concentration; Prereq. for CO 434: CO 433. Students receive practical media production experience in this internship. Regular eight-hour working days are spent in a professional environment at an approved off-campus site. Students create a CD or DVD portfolio of their work for evaluation. Interterm and Summer

CO 435–436 Broadcast Internship (3) Prereq. for CO 435: CO 312 and credit for or concurrent enrollment in CO 321; Prereq. for CO 436: CO 435 and graduating senior broadcasting concentration. Students receive on-air experience operating WPCC, the campus radio station. Students produce several features, deliver news, sports and weather, and provide music programming to the campus through WPCC on a daily basis. Students fine-tune their skills using live and automated broadcasting systems.