Academics

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Marketing Concentration

Bachelor of Science Degree, Business Major

A Graduate’s Perspective

God has used my time here to help me grow in many areas of my life, but especially in my communicative skills. Rigorous classes and high academic standards developed my oral and written communication skills, and I have already enjoyed putting those skills to use in a job setting. After my freshman year, I began working with an international marketing company. I interviewed for one position, but after seeing PCC on my resume, my employer offered me a better position. I was promoted quickly, becoming the first in company history to skip several preliminary positions on my way to management. I attribute my success to skills I learned in my many English, speech, and computer courses. These classes prepared me to run interviews, create recruiting campaigns, promote events, and give multiple presentations daily. I am so thankful for the training I've received. — Abigail, PCC 2010 Graduate

In a market-driven economy, marketing is the lifeblood of business. The marketing concentration gives students a solid foundation in sound academic and Christian principles to prepare for a future career in the competitive business marketplace. The marketing concentration prepares students for a career in professional sales, advertising management, retail management, marketing research, import/export management, and other related fields. Those considering owning their own business someday should consider a double major in marketing and management to expose them to all the core skills necessary to succeed as a Christian business person.

Academic Requirements: Students must have at least a “C” in all business administration and marketing courses. A minor must be completed. Management and business technology may not be claimed as a minor. Management courses are a part of the marketing concentration.

Academic Program Fee: $100 per semester or $25 per payment.

Recommended Course Sequence

Freshman Course Sequence

Fall
BA 101: Introduction to Business 2
BI 101: New Testament Survey 2
CS 101: Introduction to Computer Applications 1
EN 101: English Grammar and Composition 3
HI 101: History of Civilization 3
PE: PE Activity Elective 1
SP 101: Fundamentals of Speech 3
Total Hours 15
Spring
BI 102: New Testament Survey 2
EN 102: English Grammar and Composition 3
MA 121: College Algebra I 3
MK 204: Principles of Marketing 3
PE: PE Activity Elective 1
SP 102: Fundamentals of Speech 3
Total Hours 15

Sophomore Course Sequence

Fall
AC 231: Principles of Accounting I 4
BI 201: Old Testament Survey 2
CS 313: Computer Applications for Business 3
EN 202: American Literature 3
HI 102: History of Civilization 3
Total Hours 15
Spring
AC 232: Principles of Accounting II 4
BI 202: Old Testament Survey 2
EN 204: British Literature 3
MA 122: College Algebra II 3
MK 202: Professional Selling 3
Minor or Elective 2
Total Hours 17

Junior Course Sequence

Fall
BA 201: Business Law 3
BA 217: e-Business Systems 3
BA 322: Business Statistics or  
MA 326: Statistics 3
CO 303: Public Relations 3
CR 370: Origins 2
MK 307: Advertising 3
Total Hours 17
Spring
BA 203: Management Planning and Control 3
BA 301: Corporate Finance 3
BI/BB: Bible or Bible Background Elective‡ 2
MA 330: Quantitative Methods 3
MK 308: Retailing 3
Minor or Elective 3
Total Hours 17

Senior Course Sequence

Fall
BA 303: Macroeconomics 3
BA 403: Business Communications 3
BI/BB: Bible or Bible Background Elective‡ 2
MK 404: Marketing Research 3
PL 304: American Government 3
Minor or Elective 2
Total Hours 16
Spring
BA 422: International Business 3
BI/BB: Bible or Bible Background Elective‡ 2
MK 405: Marketing Management 3
PR 306: Interpersonal Relationships 3
SP 410: Oral Communication in the Professions 2
Minor or Elective 3
Total Hours 16

‡ At least 4 hours out of 6 hours of BI/BB electives must have a BI course number.