Marketing Concentration

Bachelor of Science Degree, Business Major

In a market-driven economy, marketing is the lifeblood of business. The marketing concentration gives students a solid foundation in sound academic and Christian principles to prepare for a future career in the competitive business marketplace. The marketing concentration prepares students for a career in professional sales, advertising management, retail management, marketing research, import/export management, and other related fields. Those considering owning their own business someday should consider a double major in marketing and management to expose them to all the core skills necessary to succeed as a Christian business person.

Academic Requirements: Students must have at least a “C” in all business administration and marketing courses. A minor must be completed. Management and business technology may not be claimed as a minor. Management courses are a part of the marketing concentration.

Academic Program Fee: $90 per semester or $22.50 per payment.

Recommended Course Sequence

FallSpringFreshman
BA 101 Introduction to Business 2 BI 101 New Testament Survey 2 CS 101 Introduction to Computer Applications 1 EN 101 English Grammar and Composition 3 HI 101 History of Civilization 3 PE   PE Activity Elective 1 SP 101 Fundamentals of Speech 3 Total Hours 15	BI 102 New Testament Survey 2 EN 102 English Grammar and Composition 3 MA 121 College Algebra I 3 MK 204 Principles of Marketing 3 PE   PE Activity Elective 1 SP 102 Fundamentals of Speech 3   Total Hours 15
FallSpringSophomore
AC 231 Principles of Accounting I 4 BI 201 Old Testament Survey 2 CS 313 Computer Applications for Business 3 EN 202 American Literature 3 HI 102 History of Civilization 3   Total Hours 15	AC 232 Principles of Accounting II 4 BI 202 Old Testament Survey 2 EN 204 English Literature 3 MA 122 College Algebra II 3 MK 202 Professional Selling 3   Minor or Elective 2 Total Hours 17
FallSpringJunior
BA 201 Business Law 3 BA 217 e-Business Systems 3 BA 322 Business Statistics or   MA 326 Statistics 3 BI/BB   Bible or Bible Background Elective‡ 2 CO 303 Public Relations 3 MK 307 Advertising 3 Total Hours 17	BA 203 Management Planning and Control 3 BA 301 Corporate Finance 3 BI/BB Bible or Bible Background Elective‡ 2 MA 330 Quantitative Methods 3 MK 308 Retailing 3     Minor or Elective 3   Total Hours 17
FallSpringSenior
BA 303 Macroeconomics 3 BA 403 Business Communications 3 BI/BB Bible or Bible Background Elective‡ 2 MK 404 Marketing Research 3 PL 304 American Government 3   Minor or Elective 2 Total Hours 16	BA 422 International Business 3 BI/BB Bible or Bible Background Elective‡ 2 MK 405 Marketing Management 3 PR 306 Interpersonal Relationships 3 SP 410 Oral Communication in the Professions 2   Minor or Elective 3 Total Hours 16

‡ At least 4 hours out of 8 hours of BI/BB electives must have a BI course number.