Advertising/Public Relations
Concentration

Bachelor of Science Degree, Communications Major

Visual presentation, the written word, and oral communication are all vital to public relations. A student majoring in advertising/public relations is thoroughly prepared in each of these channels. Students receive a broad base of business knowledge to provide skills necessary to be effective.

Academic Requirements: Students must have at least a “C” in all business administration, communication, graphic design, and marketing courses. Students complete a minor in graphic design through their required advertising/public relations support courses. Students who choose to complete an additional minor in accounting, management, or office administration must replace AC 111 with AC 231 or OA 213 as shown in chosen minor.

Academic Program Fee: $80 per semester or $20 per payment.

Recommended Course Sequence

FallSpringFreshman
AR 111 Principles of Drawing 3 AR 120 Digital Typography 2 BI 101 New Testament Survey 2 EN 101 English Grammar and Composition 3 HI 101 History of Civilization 3 SP 101 Fundamentals of Speech 3   Total Hours 16	AR 212 Conceptual Design 2 AR 220 Digital Graphics 2 BI 102 New Testament Survey 2 EN 102 English Grammar and Composition 3 HI 102 History of Civilization 3 PE   PE Activity Elective 1 SP 102 Fundamentals of Speech 3 Total Hours 16
FallSpringSophomore
AR 317 Graphic Design I 3 BI 201 Old Testament Survey 2 EN 202 American Literature 3 MA 111 College Mathematics 3 OA 100 General Keyboarding* 3 SP 211 Voice and Communication 2   Total Hours 16	AR 218 Photography I 2 AR 318 Graphic Design II 2 BI 202 Old Testament Survey 2 EN 204 British Literature 3 MK 202 Professional Selling 3 PE   PE Activity Elective 1   Social Science Elective 3 Total Hours 16
FallSpringJunior
AC 111 Fundamentals of Accounting 4 AR 401 Web Programming for the Designer 2 AR 420 Advertising Design I 2 BI/BB Bible or Bible Background Elective‡ 2 CW 301 Copy Writing 3     Elective 2   Total Hours 15	AR 310 Calligraphy 1 AR 421 Advertising Design II 2 CR 370 Origins 2 EN 301 Creative Writing 3 MK 204 Principles of Marketing 3 SC/MA Science/Mathematics Elective 3   Elective 2 Total Hours 16
FallSpringSenior
BI/BB Bible or Bible Background Elective‡ 2 CO 303 Public Relations 3 CO 401 Advertising Project 3 MK 307 Advertising 3 PR 306 Interpersonal Relationships 3 SP 302 Public Speaking 3 Total Hours 17	BA 403 Business Communications 3 BI/BB Bible or Bible Background Elective‡ 2 CO 402 Advertising Practicum 3 CO 403 Public Relations Management 3 SP 410 Oral Communication in the Professions 2   Social Science Elective 3 Total Hours 16

* If a student takes the keyboarding placement exam and places out of OA 100, he satisfies this requirement, but must replace the 3 hours with general electives.
‡ At least 4 hours out of 6 hours of BI/BB electives must have a BI course number.