Advertising/Public Relations
Concentration
Bachelor of Science Degree, Communications Major
Visual presentation, the written word, and oral communication are all vital to public relations. A
student majoring in advertising/public relations is thoroughly prepared in each of these channels.
Students receive a broad base of business knowledge to provide skills necessary to be
effective.
Academic Requirements: Students must have at least a “C” in all business
administration, communication, graphic design, and marketing courses. Students complete a minor in
graphic design through their required advertising/public relations support courses. Students who
choose to complete an additional minor in accounting, management, or office administration must
replace AC 111 with AC 231 or OA 213 as shown in chosen minor.
Academic Program Fee: $80 per semester or $20 per payment.
Recommended Course Sequence
| AR |
111 |
Principles of Drawing |
3 |
| AR |
120 |
Digital Typography |
2 |
| BI |
101 |
New Testament Survey |
2 |
| EN |
101 |
English Grammar and Composition |
3 |
| HI |
101 |
History of Civilization |
3 |
| SP |
101 |
Fundamentals of Speech |
3 |
| |
| Total Hours |
16 |
|
| AR |
212 |
Conceptual Design |
2 |
| AR |
220 |
Digital Graphics |
2 |
| BI |
102 |
New Testament Survey |
2 |
| EN |
102 |
English Grammar and Composition |
3 |
| HI |
102 |
History of Civilization |
3 |
| PE |
|
PE Activity Elective |
1 |
| SP |
102 |
Fundamentals of Speech |
3 |
| Total Hours |
16 |
|
| AR |
317 |
Graphic Design I |
3 |
| BI |
201 |
Old Testament Survey |
2 |
| EN |
202 |
American Literature |
3 |
| MA |
111 |
College Mathematics |
3 |
| OA |
100 |
General Keyboarding* |
3 |
| SP |
211 |
Voice and Communication |
2 |
| |
| Total Hours |
16 |
|
| AR |
218 |
Photography I |
2 |
| AR |
318 |
Graphic Design II |
2 |
| BI |
202 |
Old Testament Survey |
2 |
| EN |
204 |
British Literature |
3 |
| MK |
202 |
Professional Selling |
3 |
| PE |
|
PE Activity Elective |
1 |
| |
Social
Science Elective |
3 |
| Total Hours |
16 |
|
| AC |
111 |
Fundamentals of Accounting |
4 |
| AR |
401 |
Web Programming for the Designer |
2 |
| AR |
420 |
Advertising Design I |
2 |
| BI/BB |
Bible or Bible Background Elective‡ |
2 |
| CW |
301 |
Copy Writing |
3 |
| |
|
Elective |
2 |
| |
| Total Hours |
15 |
|
| AR |
310 |
Calligraphy |
1 |
| AR |
421 |
Advertising Design II |
2 |
| CR |
370 |
Origins |
2 |
| EN |
301 |
Creative Writing |
3 |
| MK |
204 |
Principles of Marketing |
3 |
| SC/MA |
Science/Mathematics Elective |
3 |
| |
Elective |
2 |
| Total Hours |
16 |
|
| BI/BB |
Bible or Bible Background Elective‡ |
2 |
| CO |
303 |
Public Relations |
3 |
| CO |
401 |
Advertising Project |
3 |
| MK |
307 |
Advertising |
3 |
| PR |
306 |
Interpersonal Relationships |
3 |
| SP |
302 |
Public Speaking |
3 |
| Total Hours |
17 |
|
| BA |
403 |
Business Communications |
3 |
| BI/BB |
Bible or Bible Background Elective‡ |
2 |
| CO |
402 |
Advertising Practicum |
3 |
| CO |
403 |
Public Relations Management |
3 |
| SP |
410 |
Oral Communication in the Professions |
2 |
| |
Social
Science Elective |
3 |
| Total Hours |
16 |
|
* If a student takes the keyboarding placement exam and places out of OA 100, he satisfies this
requirement, but must replace the 3 hours with general electives.
‡ At least 4 hours out of 6 hours of BI/BB electives must
have a BI course number.