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Advertising/Public Relations Concentration

Bachelor of Science Degree, Communications Major

Visual presentation, the written word, and oral communication are all vital to public relations. A student majoring in advertising/public relations is thoroughly prepared in each of these channels. Students receive a broad base of business knowledge to provide skills necessary to be effective.

Academic Requirements: Students must have at least a “C” in all business administration, communication, graphic design, and marketing courses. Students complete a minor in graphic design through their required advertising/public relations support courses. Students who choose to complete an additional minor in accounting, management, or office administration must replace AC 111 with AC 231 or OA 213 as shown in chosen minor.

Academic Program Fee: $80 per semester or $20 per payment.

Minor: Advertising, Web Development

Recommended Course Sequence

FallSpringFreshman

AR	111	Principles of Drawing	3
AR	120	Digital Typography	2
BI	101	New Testament Survey	2
CL	101	Student Success Seminar	0
EN	101	English Grammar and Composition	3
HI	101	History of Civilization	3
SP	101	Fundamentals of Speech	3
Total Hours			16

AR	212	Conceptual Design	2
AR	220	Digital Graphics	2
BI	102	New Testament Survey	2
EN	102	English Grammar and Composition	3
HI	102	History of Civilization	3
PE		PE Activity Elective	1
SP	102	Fundamentals of Speech	3
Total Hours			16

FallSpringSophomore

AR	317	Graphic Design I	3
BI	201	Old Testament Survey	2
EN	201	English Literature	3
MA	111	College Mathematics	3
OA	100	General Keyboarding*	3
SP	211	Voice and Communication	2

Total Hours			16

AR	218	Photography I	2
AR	318	Graphic Design II	2
BI	202	Old Testament Survey	2
MK	202	Professional Selling	3
PE		PE Activity Elective	1
SC/MA		Science/Mathematics Elective	3
		Social Science Elective	3
Total Hours			16

FallSpringJunior

AC	111	Fundamentals of Accounting	4
AR	401	Web Programming for the Designer	2
AR	420	Advertising Design I	2
BI	374	Apologetics: Origins	1
BI	375	Genesis: Foundations	1
CW	301	Copy Writing	3
		Elective	2
Total Hours			15

AR	310	Calligraphy	1
AR	421	Advertising Design II	2
BI/BB		Bible or Bible Bkgd. Elective‡	2
EN	202	American Literature	3
EN	301	Creative Writing	3
MK	204	Principles of Marketing	3
		Elective	2
Total Hours			16

FallSpringSenior

BI/BB		Bible or Bible Bkgd. Elective‡	2
CO	303	Public Relations	3
CO	401	Advertising Project	3
MK	307	Advertising	3
PR	306	Interpersonal Relationships	3
SP	302	Public Speaking	3
Total Hours			17

BA	403	Business Communications	3
BI/BB		Bible or Bible Bkgd. Elective‡	2
CO	402	Advertising Practicum	3
CO	403	Public Relations Management	3
SP	410	Oral Communication in the Professions	2
		Social Science Elective	3
Total Hours			16

* If a student takes the keyboarding placement exam and places out of OA 100, he satisfies this requirement, but must replace the 3 hours with general electives.
‡ At least 2 hours out of 6 hours of BI/BB electives must have a BI course number.