“I am currently the Art Director in the Marketing Communications Department at Kids II, Inc., an international infant products company headquartered in Alpharetta, Georgia. Kids II designs, manufactures, distributes, and markets baby toys and gear for brands such as Bright Starts, Baby Einstein, and Disney Baby. My main responsibility is the management of a team of 7, which consists of graphic designers, interactive and motion graphics developers, and a traffic manager. Other responsibilities vary depending on the day or the season, but usually involve the creative direction or design of various marketing collateral, promotional materials, online initiatives, national ad campaigns, in-store signage, videos, photoshoots, or international trade fair exhibits.
“After graduating from PCC in 2000, God led me to a small branding/design firm in St. Petersburg, Florida. This was a great experience right out of college, because it was small and I was able to work closely with an industry veteran. This, combined with the need to work in a variety of media, quickly broadened my knowledge of the industry. From there, God opened the door for an opportunity to help grow an art department at a national financial company called Market Street Mortgage in Clearwater, Florida. Market Street allowed me to re-brand the company with a fresh look, new logo and the addition of many innovative marketing initiatives. I was responsible for the implementation of the new brand, as well as the creative work produced by a team of 6 designers. Our work included all corporate, marketing & sales collateral, event design, online initiatives, videos, and environmental signage for our 100-plus office locations and more than 300 independent sales associates. In 2007, God began to make it clear that it was time for us to move on, and shortly thereafter the opportunity at Kids II opened up.
“Over the last 10 years, I have had the fortunate experience of receiving various industry design awards, internal company awards for creativity and leadership, and to see the work of designers under my direction awarded and published in design publications. The most notable experience since graduating from PCC was an opportunity I was given this past year to design and direct the production of a 3,600 sq. ft. trade fair exhibit for my company for a Juvenile Products Toy Fair in Cologne, Germany. The budget was very large and the design and development process took over 8 months. The exhibit displayed more than 300 baby gear and toys that Kids II produces and involved hundreds of pieces and parts that I was responsible for either designing, directing, or managing. It included a variety of product displays, large scale graphics, interactive kiosks, meeting spaces, lounge areas, a kitchen, hundreds of feet of trussing and stage lighting, and featured a 13-foot-high waterwall at the center of the exhibit. In addition to the exhibit itself, my team was responsible for all of the printed collateral, graphics, video, and interactive content that went into the booth. The project led me to London, England, for the supervision of the booth construction and ultimately to Cologne, Germany, for the show itself. The training that I received at PCC gave me the foundation and the discipline that was necessary to accomplish a task of this magnitude.
“The variety of media that I learned at PCC, from the fundamentals of art and design courses to the portfolio preparation and presentation training, all prepared me with a broad understanding of the field. PCC’s training gave me the ability to take constructive feedback and use it to improve my work and make it more effective. In addition to the art training, the biblical influence that is part of everything at PCC encouraged the growth of personal character, integrity, self-discipline, and leadership.
“Learning the foundational elements of design, drawing, type, color, composition, and photography from the beginning of my studies at PCC gave me a solid foundation of creative principles that I have been able to build on throughout my career. These fundamental components of art and design are the same in just about any form of media, and they give me the basis that is required to create a creative, well-designed, and effective communication piece.