Marketing Concentration

Bachelor of Science Degree, Business Major

See also Management

Connect companies and consumers

Today’s companies depend on insightful marketing strategies in order to succeed.  In a field that is both an art and a science, marketers seek to understand consumers’ needs and desires and then apply that knowledge to enhance a company’s products, image, and profits.  A skilled marketer combines intuition and creativity with a careful study of research and sales data, creating a relationship that will benefit both consumers and businesses.

PCC’s marketing program provides sound academic and Christian principles to prepare students for positions in this competitive area.  Through courses in accounting, e-business, professional selling, public relations, advertising, economics, marketing research, and marketing management, students receive a thorough knowledge base and the core skills necessary for the field or graduate study.

Students desiring to start their own business may consider broadening their education with a double major in marketing and management to prepare for the business world’s exciting challenges.

View complete course sequence info in Catalog

Recommended Course Sequence

Graduate Perspective

My degree in marketing with a minor in finance prepared me for many realms of my current position, from thinking like a consumer, to ways of setting myself apart from the competition, to analyzing portfolios, and so much more. As a Christian, I was also prepared because PCC teaches business from a biblical perspective.

Josie H. ’02 grad
Senior Financial Advisor, Merrill Lynch (Frederick, MD)

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Why Choose PCC?

Alumni Employed or in Grad School Within 1 Year
(Based on 2015–2017 alumni survey respondents)

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