Business Major—Advertising/Public Relations Concentration, Bachelor of Science Degree
See also Graphic Design and Marketing
Promote Products Using Professional Methods
Successful companies and organizations depend on advertising and public relations personnel to present their products and services professionally. PCC’s advertising/public relations concentration trains students to do so by combining studies in advertising, business, communication, and design.
Through the program’s solid sequence of studies, advertising/public relations students prepare to write, design, and communicate effectively. In public relations, marketing, and advertising courses, students gain a biblical perspective on the components of advertising and public relations: advocacy and persuasion, employee and media relations, consumer and community relations, and crisis management.
Writing and communication classes allow students to put these philosophies into practice for print, radio, television, and Internet venues. For hands-on experience in advertising and public relations, students plan, promote, and oversee the annual Turkey Bowl collegian soccer championship.
A built-in graphic design minor helps students learn effective advertising principles using industry-standard design software and computers. Students create advertising campaigns, design promotional publications and websites, and collaborate with local businesses to advertise in College publications.
This thorough, balanced program equips students with a comprehensive set of skills valued by prospective employers.
The purpose of the advertising/public relations concentration is to provide the visual, written, and oral skill necessary for students to address companies’ advertising and public relations needs using various media. Practical application and a broad base of business knowledge provide skills necessary to be effective.
Graduates of the advertising/public relations concentration will be able to
- make ethical and moral choices based on a biblical worldview,
- communicate effectively in written and oral presentations,
- use current technology and computer applications effectively in their chosen profession,
- relate knowledge to practical experiences,
- be prepared to pursue advanced study in their chosen field,
- address public relations crises using various media channels, and
- develop an effective advertising campaign.
Students enrolled in 300- or 400-level art courses are required to own a personal laptop for use in class. An Adobe Creative Cloud subscription is also required. Laptop specifications must meet minimum Adobe Creative Cloud system requirements.
Recommended Course Sequence
- Public Relations
- Graphic Design
- Web Design
- Marketing/Sales Management
I chose to major in Advertising/Public Relations at PCC, and graphic design is automatically built in as a minor. I am thankful that PCC trained me to do both professions well. PCC prepared me by training me to be detailed in my work. The advertising/design faculty always held such a high standard in classes.