Business Major—Marketing Concentration, Bachelor of Science
See also Management
Connect Companies and Consumers
Today’s companies depend on insightful marketing strategies in order to succeed. In a field that is both an art and a science, marketers seek to understand consumers’ needs and desires and then apply that knowledge to enhance a company’s products, image, and profits. A skilled marketer combines intuition and creativity with a careful study of research and sales data, creating a relationship that will benefit both consumers and businesses.
PCC’s marketing concentration provides sound academic and Christian principles to prepare students for positions in this competitive area. Through courses in accounting, e-business, professional selling, public relations, advertising, economics, marketing research, and marketing management, students receive a thorough knowledge base and the core skills necessary for the field or graduate study.
Students desiring to start their own business may consider broadening their education by completing two concentrations in marketing and management to prepare for the business world’s exciting challenges.
The purpose of the marketing concentration is to prepare students to apply the theoretical foundations, frameworks, and qualitative and quantitative tools of marketing to actual managerial problems and to equip students to advance into positions of influence as Christlike servant-leaders.
Graduates of the marketing concentration will be able to
- make ethical and moral choices based on a biblical worldview,
- communicate effectively in written and oral presentations,
- use current technology and computer applications effectively in their chosen profession,
- relate knowledge to practical experiences,
- be prepared to pursue advanced study in their chosen field, and
- analyze the voice of the customer by creating product and service solutions that result in satisfying exchanges.
Recommended Course Sequence
- Marketing manager
- Market research analyst
- Brand manager
- Market representative
- Account representative
- Advertising executive
- Media buyer/analyst
- Social marketing
- Consumer research
My degree in marketing with a minor in finance prepared me for many realms of my current position, from thinking like a consumer, to ways of setting myself apart from the competition, to analyzing portfolios, and so much more. As a Christian, I was also prepared because PCC teaches business from a biblical perspective.